Wednesday, September 23, 2009

Magazine Ad

My adverstisement is for Mystery Skateboards. It shows a pro skateboarder doing a trick on a Mystery Skateboard.
It shows the need for affiliation because around the skateboarder, theres many people who look like they are all friends having a good time. Also, it shows the need to achieve because the ad is showing that if you buy a Mystery board, you will become a good skateboarder and become popular. This also shows the need to dominate because only the person doing the trick can actually perform the trick. The need for prominence is also shown because the skateboarder is admired and respected by the crowd watching. My ad shows physiological needs by showing younger people drinking beer and playing beer games.
The magazine ad is directed towards the younger, middle class, white male. The skateboarder and most of the people in the ad fit the description. Out of 31 people, only 4 are females, and only 4 are not white. They all look to be in their early 20's.

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